Best Email Subject Lines to Boost Your Email Open Rates

While I was preparing the post according to the Internetlivestats stat this year the number of emails was sent: 69,546,814,775,890. Among all of these emails, how can you make yourself stand out? In my personal experience, it’s the subject line of your email which will make a buzz in the readers’ minds to open your email. On the web, you will find so many blogs on that particular topic. But I like to share a list of best email subject lines to boost your email open rates.

What Is A Good Subject Line?

You and your audience have something in common: You want to write less, and they want to read less.
Right?

And email subject lines — like blog post titles, tweet, and meta descriptions — don’t take up a whole lot of space.

For this reason, you’d think they must be easy to whip up. Everyone is capable of stringing together a few words, right?

Wrong.

As it turns out, writing short copy takes more than just good writing skills — it requires a deep understanding of your target customer and a talent for translating a larger message into a few words designed to strike the right chord.

To help you train your brain to write more concisely, we recommend pulling up a long-form piece of content and running through the following steps:

• Remove adverbs, adjectives, pronouns & prepositions.
• Replace phrases with one word.
• Use numerals instead of writing out numbers.

Why You Need Good Email Subject Lines?

You will be surprised that 47% of email recipients open an email based on the subject line whereas 69% of email recipients report email as spam based solely on the subject line. Emails with no subject all together have an open rate of 8% more than those with a subject line, whereas e-mails with personalized subject lines are 22% more likely to be opened. Here is an infographic that will help you to get a clear understanding of all the matters.

How to Write Good Subject Lines

By following simple six steps you can write a better subject line for your own. But you need to practice more and more to become a pro in writing subject line copies.

Types of Email Subject Lines with Examples

We can categorize email subject lines into 7 categories. It will help us to get an idea about all types of subject lines. Here are those-

• FOMO: Fear of Missing Out subjects
• Curious Subject Lines
• Funny Subject Lines
• Pain Points
• Reengagement
• Emoji Subject Lines
• Social Proof Subjects

FOMO — the fear of missing out

It is a powerful motivator. Thanks to our psychological bent toward loss aversion, people react much more strongly when they feel they’re about to lose something they already have then when they expect to gain something.

It’s the best for sending offers or discount emails to the recipients.

Curious Subject Lines

Curiosity prompts action — and in the world of email, action often equates to better engagement rates.

Curiosity is powerful. It’s the force that leads you to stay up late watching the next episode of that exciting show. It’s the push that keeps you turning pages in a good book. It’s the seed that prompts you to Facebook stalk your former classmates to see what they are up to.

Funny Subject Lines

Your recipients’ email inboxes are inundated with ordinary subject lines all day, every day.
So how do you pique their interest in a sea of sameness?
Humor.
But remember: When using funny email subject lines, it’s important to know your audience.

Pain Point Subject Line

These days, businesses and individuals alike are constantly looking for ways to do more, see more, and earn more.

And as a marketer, it’s up to you to identify the obstacles that prevent them from doing so and use those insights to position your product or service as part of the solution.

At the end of the day, people want to feel like their problems are recognized and being taken care of and what better place to serve up that type of assurance than right in their inbox.

Reengagement Subject Lines

Subscriber inactivity happens to the best of us.

Sometimes we see loyal subscribers gradually slip away as the demands of their job increase or change. Other times we see people drop off because the content fails to meet their needs. For that reason, re-engagement emails are critical to list health and maintenance.

Emoji Subject Lines

Emojis have quickly become powerful communication tools, making it easier for businesses to convey emotion in situations where they are strapped for space.

Aside from the fact that emojis create contrast in your recipients’ inbox, research has found that emoji usage can actually help make your message more memorable.

Social Proof Subjects

Social proof is the idea that people will adapt their behavior according to what other people are doing.

When we see a line of customers waiting to eat at a restaurant or a photo of a celebrity drinking a certain brand of coffee, it lends an air of gravitas and quality to the product, doesn’t it? But there’s more to it than that. In fact, according to Buffer, there are actually five different types of social proof: Expert Social Proof, Celebrity Social Proof, User Social Proof, “Wisdom of the Crowds” Social Proof, and “Wisdom of your Friends” Social Proof.

These are all about the 7 categories of the email subject lines. You can use them as per your requirements. If you are looking for more examples then keep scrolling. I’m sharing more real-life examples and techniques for email headlines.

The Game-Changing Subject Lines to Boost Holiday Sales

You will get the best email subject lines along with the 100+ words which will help you to boost your holiday sales.

Summing Up

It’s really tough to finish the whole study on the Best Subject Line for Emails in one article. I just tried to cover every single area on creating the best subject lines for emails which will help to open the emails. But to ensure your email promotion efforts make an impact, you need to invest time to get the subject line just right. After all, if your emails are left unopened, your content will never earn the recognition it deserves.